It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background.
Here are some tips to help you write in a conversational tone.
1. Use contractions. Contractions give your copy a more conversational and informal tone. When we speak in our everyday life, we tend to use contractions a lot. Adding contractions in your copy can help add a conversational tone to it.
2. Study successful sales letters. Successful sales letters all have one thing in common. They have a conversational tone. Read successful sales letters and learn the tone they use. See if you can imitate the tone and apply it to your own copy. Analyze and pick apart their word usage.
Copy out the sales letters word for word. When you do this enough times, you start to