The title of your article is a gateway to it. If it is skilfully crafted and promises information that the searcher is looking for, it will motivate the reader to go through your article avidly. If not, the searcher will simply ignore it and go ahead. All your labour and time in writing the article will be wasted.
First, what you should not do when you write the title.
Avoid using high pitched sales words
Most article writers use strong sales words in the article title to capture the attention of the readers. Using superlatives like