MARKETING LESSONS FROM THE LABBy Venkatesh P (Lecturer in Marketing)One of the greatest challenges being a marketer is to predict consumer behavior. Lets look at our own buying patterns. Don’t we find so many factors affecting what we buy? Recollec...
Marketing marketing reaction chemist reactants brandCHEMISTRY what is it,and do we really need it?CHEMISTRY-Just the mention of this term conjures up powerful feelings and images for anyone who has ever been in or seeking a love relationship. It is often described as a feeling that leaves you breathl...
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