The challenge for the 2006 election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercial...
Government government radio challenge voters commercials political candidatesPolitical advertising is an integral part of the American political system, and it has become more important with each passing election cycle. In 2006, political advertising on the radio was a popular and effective way for candidates to reach potenti...
Government government radio challenge voters commercials political candidatesWhat about Juan Valdez? by: Iulia Pascanu Juan Valdez is a most popular figure in the advertising world and the symbol of the Columbian 'cafetelero' since 1959. Juan Valdez is a fictious character created in 1959 to represent the Natio...
Food And Drink food drink valdez juan coffee federation commercials national advertisingYou might have seen the Old Spice commercials that tell consumers to "Be a Man". They're truly a work of genius due to the way they poke fun at today's men in a playful and non-humiliating way. A typical message of these funny and enjoyable...
Religion religion church role commercials theseBeing the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. Whil...
Marketing marketing nielsen commercials research coca cola advertisingPublic Service Announcement (PSA) Radio Copy Writing Success by: Scott Perreault What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Re...
Writing writing commercials public commercial service goodFor some reason, a lot of beginning net entrepreneurs think thatjust because their business is Internet-based that all theiradvertising must be as well. However, with the recent explosionof dot-com commercials (just look at the Superbowl!), it hasbec...
Marketing marketing commercials cost stationsTake Your Radio Ads to the Next Level by: BIG Mike McDaniel Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons a...
Marketing marketing radio commercials benefits donapostThere is a man who owns a locally based chain of used computerstores in the city where I live. It is my personal opinion thathe should be presented with an award for producing the mostannoying television commercials in history. That award probablywou...
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