277 articles on "feature"

Writing Benefit-Driven Web Copy – 4 Steps to More Sales

Writing Benefit-Driven Web Copy – 4 Steps to More Sales by: Glenn MurrayYou've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently...

Web Development  development benefits features need
Where To Install Water Features

There are many different water fountains in Sydney to choose from should you decide to upgrade your backyard or courtyard with something that is a little different. A water feature adds coolness and auditory pleasure with the sound of tinkling or run...

Home Improvement  home improvement water feature garden many
Features vs. Benefits vs. End Results

by Karon Thackston © 2005http://www.copywritingcourse.com If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force be...

Writing  writing phone features results
Effective Web Search with Google’s “My Search History” Tool

Effective Web Search with Google’s “My Search History” Tool by: Nowshade Kabir You were looking for certain information on the web. After several attempts using different words and phrases with your favorite search engine, you finally have...

Computers And Internet  computers internet search history google feature page
Market Your Book Through A Feature Story

Do you send out press releases? Have they brought youfinancial rewards?If not, you may want to rethink how to write a good oneonethat gets noticed, published, and most important, gets a featurestory. If editors notice and love your press release, the...

Writing  writing feature book story
The Two Outlooks for Email

Most of us have both the Outlook programs on our computer: theMicrosoft Outlook and the Outlook Express. On the face of it, bothlook more-or-less the same, and few of us actually take the troubleto find out their plus and minus points. But I did exam...

Computers And Internet  computers internet mail feature save
Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising

Do you send out press releases? Have they brought you financialrewards? If not, you may want to rethink how to write a goodone-one that editors pay attention to. If editors noticeand loveyour press release, they will want to interview you for a featu...

Marketing  marketing book feature