1 articles on "hannibal"

In PR, You Must Choose Your 'Enemy' Wisely

When the great Carthaginian general Hannibal was just a boy, his father forced him to declare his undying hatred for Rome. After his father’s death, Hannibal used that rage to propel him in a lifelong battle with the emerging Roman Empire.Hannibal ...

Marketing  marketing enemy hannibal defined battle company