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Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition h...
Marketing marketing relations media public coverage competition press fromIs Your Marketing Full of Holes? by: Charlie Cook You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract client...
Marketing marketing prospects contact peopleTo Rescue Your Graphic Design Project When All Else Fails by: Dali Bahat Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo befor...
Marketing marketing graphics graphic message producty, Aim, Fire...Oops...Where's The Target? by: Patty BaldwinEverywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success ...
Marketing marketing business presentation jones muchINTRODUCTIONPersonal names are intangible assets which are used more and more often by enterprises, as they increasingly rely on the market appeal of famous people to sell products. Many personal names have a high level of recognition and awareness a...
Legal legal trademark name names personal registration rightsNetworking on the Internet is the same as networking inperson, or is it? Let's take a conversational tour togetheron this topic.At an in-person networking event you wouldn't just attendnot to network. Or would you? Normally everyone is ther...
Marketing marketing networking personWhy is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a s...
Marketing marketing hosting offer alphaone doesDo you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Hera...
Marketing marketing expertizing business national speakingVisitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...
Marketing marketing contest referrals wouldSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problem