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Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to $100 per customer or more, ther...
Marketing marketing traffic search terms product productsWhen I first started setting up shop online I tried to do whateveryone else was doing. I thought this would make my site,and my online activities, more "net-acceptable". But as themonths went by, and I still had very little action, I decided toabando...
Marketing marketing started iaposm things bannersOk, this is basically just a ranting gripe session, so if you don't wantto hear it please run and hide.Now that you've been warned, however, I am absolutely sick andtired of people thinking I'm lazy and worthless just because I don&apo...
Marketing marketing work donapost iaposm lady beenBranding has power. Real power. A power that you canmeasure. But for those of us who have the dream ofcreating our own Internet Empire from our home cubicleor kitchen table, the Real Branding Power comes notfrom branding your business or product, but...
Marketing marketing branding internetself rick powerRecently I was reflecting on what it took to be successful in real estate and life. My mind recalled a movie from the early 1980’s called Buckaroo Bonzai. One of the characters in the movie had a saying that caught on in my circle of friends at the...
Marketing marketing time focus truth mentallyViral Marketing is the current buzzword phrase with regard to doing business online.In a study released earlier this month by Forrester Research,http://www.forrester.com/, the conclusion was reached that those of us wanting to engage in online market...
Marketing marketing viral business online emailCopyright © 2005 Ted KushnerAre you having a hard time breaking out of your comfort zone?Everyone has a comfort zone- they are the routines in your life that youve become accustomed to. Routines and habits you are comfortable with and have a har...
Marketing marketing comfort time zone changesQualifying vs. Closing the Sale by: Teri Samuels The Art of effective question asking (qualifying) determines the effectiveness and the success of the "close". EXAMPLE: Let's assume you're a candy sales rep. You sell both chocolate and...
Marketing marketing candy chocolate response customer youaposreTricks of the Trade: Design your Booth for Maximum Impact by: Patty Stripes The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever a...
Marketing marketing read lettering fromIs Your Company A Member Of The Community? by: Kirk Otto One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't si...
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