7,857 articles on "mark"

How To Ruin Your Press Release in 3 Easy Steps

by Karon Thackston © 2003http://www.marketingwords.comI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writi...

Marketing  marketing release press write people
Advantages of Email

Email has changed the way we do business. Sure, people complain about the amount of Email they receive. But when all is said and done, using Email has impacted business in a positive way and has the edge over other methods of communication. Here are ...

Marketing  marketing email messages message paper
If Marketing is an Expense, Then You're Doing It Wrong

What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...

Marketing  marketing expense investment time
Are You Marketing Backwards

When you get in your car, you put it in forward gear to drive forward. You don't put your gear shift in reverse and expect your car to move forward! But that's how many folks market their services. In fact, most people market backwards.Most...

Marketing  marketing market people niche forward
It's Better to Ask than Assume The Power of Market Research.

©It’s Better to Ask than Assume.(The Power of Market Research.)No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand you...

Marketing  marketing message research youaposll meaningful prospective market audience
ALL WEBSITE VISITORS ARE NOT CREATED EQUAL

The first study of actual online behavior released earlierthis week by McKinsey and Media Metrix shows that only halfof online consumers are active users, logging on at leastonce a month. Furthermore, among those active users, sixdistinct segments ha...

Marketing  marketing online active email average
Creating Connections Making Your Business Truly Multimedia

Remember when "multimedia" was the hottest term in thecomputer world? Everyone wanted a system that wasmultimedia-ready some were even called "multimedia"systems, which usually meant that they had decent sound andvideo cards.Today, we are on the ver...

Marketing  marketing systems internet media multimedia
7 Reasons Why You Should be Publishing an Ezine

Ezines: They're everywhere you look, and for verygood reasons. They are an excellent online marketingtool. If you have a website and aren't publishing yourown newsletter, I'm going to give you seven very good reasonswhy you should star...

Marketing  marketing publishing ezine newsletter
HOW I MADE A SALE WITHOUT SELLING!

Three weeks after I announced a free and customizable e-mailworkshop I created, I received a rather bewildered anddistressed e-mail from someone who signed up to take it.In her e-mail, she wanted to know in what way was the freee-mail workshop releva...

Marketing  marketing mail business didnapost give workshop
HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES

HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES Inaddition to search engines marketing,email marketing,offline and online marketing, another very good but essential way marketing your web sites is the Viral marketing systems,I re...

Marketing  marketing viral promote people help