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Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the...
Marketing marketing story reporter west wereThe Gurus all tell us this is the way to sell on the web or this is the way. New ways and techniques are dailymailed to my inbox telling me if I just do “this” thenI will be a success selling on the web.However, the psychology of selling everythi...
Marketing marketing attentionBranding: It's More Than a Logo by: Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word “brandi...
Marketing marketing logo brand image aboutWARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising By Dr. Letitia Wright, D.C.Copyright 2005Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The...
Marketing marketing television different family themInteractive MarketingYour Key to Success in 2005 by: A l Hanzal Joe, You asked me the secret to marketing success in 2005. Here’s my reply. If you are relying on traditional market thinking and advertising for your business, you are going to b...
Marketing marketing market interactive needWhen running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. H...
Marketing marketing release press company headline business editorsNew webmasters often hold the mistaken belief, that the more banner ads theyhave on their site, the more money they will make. They blanket their siteswith them, hoping, that the more banners people see, the better the chance,that someone will actual...
Marketing marketing banner banners people17 Tips for Bringing Your Event to Life by: Susan FriedmannYour job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product lau...
Marketing marketing event entertainment guestsCause-Related Marketing by: Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, o...
Marketing marketing related media business11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them by: Susan Carter Increase your profit potential by identifying and avoiding these 11 marketing mistakes. MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unp...
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