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At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaUse Joint Ventures to Grow your BusinessCopyright 2002 lessworkmoremoney.com By Armand MelansonSo let's talk about "joint venturing". The term sounds daunting like it is reserved to people who are already at the top, but that isn't at all t...
Marketing marketing customers joint themWhat is it (I can't wait for the suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?If it is well-written and most importantly, helpful...
Marketing marketing writing article articles craigThe Most Valuable Letter You Can Write.© 2002 Jeffrey DobkinSimple: it’s a thank-you letter. The first reason a thank-you letter is so valuable is obvious - it makes the recipient feel good. This elevates you from the silent majority who never...
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Marketing marketing change color hair somethingIf you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies thatyou have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directlywith you. I do this to find ou...
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