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by Karon Thackston © 2003http://www.marketingwords.comI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writi...
Marketing marketing release press write peopleWhen considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first point is obvious. If something isn’t new, then it can’t be news. Most folks understand this instinctively.It is the se...
Marketing marketing story news taliban appeal media wantDo you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteDoes Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant critics and they became a popular place to di...
Marketing marketing restaurant name storeWhen broken down, public relations is really nothing more than aset of parts placed together to function as a whole, not unlike aliving body. Each of these components performs a specifiedfunction, so that when combined with the other parts, theoperat...
Marketing marketing public relations people chooseThey want your talent, your network and most of all, they want your marketing capabilities. Fraud. It's the crime of the times, so what does that have to do with you?The United States continues to be plagued as the investment fraud capital of th...
Marketing marketing thoseYou have permission to publish this article electronically or in print, free of charge as long as the by-lines and resource box are included. A courtesy copy of the publication would be appreciated sent to email address listed after the article. Tha...
Marketing marketing believe life word threeIn this the last in a 3 part series on ezine publishing weturn to the nitty gritty of finding subscribers and sellingyour valuable ad space.So now you have a terrific looking ezine and interesting contentbut where do you find subscribers? I was hopin...
Marketing marketing ezine youaposll subscribersFirstly, let me dispell one of the great urban myths about selling. Winning matters but it is not everything. Well I have got news for you because winning is everything and if you are involved in sales, winning is the only thing that matters. What w...
Marketing marketing winning business sales areasAs a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...
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