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Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...
Marketing marketing difference customers benefits customer benefitFirstly, let me dispell one of the great urban myths about selling. Winning matters but it is not everything. Well I have got news for you because winning is everything and if you are involved in sales, winning is the only thing that matters. What w...
Marketing marketing winning business sales areasIf your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...
Marketing marketing sales existing business staff peopleThey say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get attenti...
Marketing marketing words person informationDoes this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, you hit the resend key so that your prospectreceives...
Marketing marketing prospect youaposveHow well you sell your ideas is just as important as how good those ideas are.So, let's get started. How do you sell your ideas?1. Strategic Positioning2. Savvy Psychology3. Slick Presentation4. Structural Persuasion5. Solving the ProblemOf cour...
Marketing marketing presentation client selling idea strategy willI know that you are busy. The average realtor works 14 hours a day showing homes, doing paperwork, listing presentations, and advertising. When you are stretched for time - something usually drops and that "something" is usually your website. I know ...
Marketing marketing time article spare articlesYes, I know most of us hate cold calling. But for many B2B businesses it can be a cost-effective way to generate quality leads. I'm not necessarily an advocate for cold calling but I am an advocate for doing what works and doing it well so you ...
Marketing marketing calling cold peopleTop 10 Rules for Small Business Success by: Brian Grinonneau 1. Target You are not all things to all people. Decide on your nichenarrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out f...
Marketing marketing business accept build sameGet No-Cost Publicity With Audience Hot Buttons by: Kevin Nunley Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump. Media ...
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