7,857 articles on "mark"

What's really different about your company, product or service

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...

Marketing  marketing difference customers benefits customer benefit
Winning and winning consistently!

Firstly, let me dispell one of the great urban myths about selling. Winning matters but it is not everything. Well I have got news for you because winning is everything and if you are involved in sales, winning is the only thing that matters. What w...

Marketing  marketing winning business sales areas
What You Should Know Before You Hire an Outside Business Development Partner

If your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...

Marketing  marketing sales existing business staff people
Words Sell

They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get attenti...

Marketing  marketing words person information
What to do when your prospect just won't get back to you!

Does this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, you hit the resend key so that your prospectreceives...

Marketing  marketing prospect youaposve
You Have A Great Idea, Now How Do You Sell It

How well you sell your ideas is just as important as how good those ideas are.So, let's get started. How do you sell your ideas?1. Strategic Positioning2. Savvy Psychology3. Slick Presentation4. Structural Persuasion5. Solving the ProblemOf cour...

Marketing  marketing presentation client selling idea strategy will
Realtors - How To Start A Traffic Explosion In Your Spare Time

I know that you are busy. The average realtor works 14 hours a day showing homes, doing paperwork, listing presentations, and advertising. When you are stretched for time - something usually drops and that "something" is usually your website. I know ...

Marketing  marketing time article spare articles
How to Make Cold Calling Work for Your Business

Yes, I know most of us hate cold calling. But for many B2B businesses it can be a cost-effective way to generate quality leads. I'm not necessarily an advocate for cold calling but I am an advocate for doing what works and doing it well so you ...

Marketing  marketing calling cold people
Top 10 Rules for Small Business Success

Top 10 Rules for Small Business Success by: Brian Grinonneau 1. Target You are not all things to all people. Decide on your nichenarrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out f...

Marketing  marketing business accept build same
Get No-Cost Publicity With Audience Hot Buttons

Get No-Cost Publicity With Audience Hot Buttons by: Kevin Nunley Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump. Media ...

Marketing  marketing experts local time tips