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Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you...
Marketing marketing business design image credibilitySmall businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...
Marketing marketing valentines customers love giftA good friend of mine back in college wanted to learn how toplay ping-pong. Every night after dinner he would play withthe dorm Champ. Needless to say, it was a hopeless mis-match.I would stop by sometimes and watch him get pounded overand over again...
Marketing marketing money searches sales copywritingTHE NEWSLETTER EXPLOSIONHow To Write A Newsletter Without Doing ALL The Hard Work!By Michael GreenNewsletters have become an increasingly popular way to communicate and it isn't hard to see why.Back in the days when printing was the only method ...
Marketing marketing newsletter interview editor editorsIf you’ve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? I’m aboutto let you in on the secret.But first, I w...
Marketing marketing sales testimonials testimonialThe word “E-zine is defined as an electronic magazineor newsletter which is transmitted via email toreaders. Some e-zine owners have their e-zineavailable via their website (Web E-zine).There are a number of steps you should take in orderto develop...
Marketing marketing zine content business internetYou've taken your business to the Internet, developeda web site that SELLS and you've automated your salesprocess. So, where is all of the traffic? How come yourhit counter isn't going through the roof, and where arethe sales?Now, it&a...
Marketing marketing business offline advertisingA couple of years ago I had a call from a Customer ServiceManager working in the paper industry. He wanted me to run aseminar for his team, on "How to Deal with DifficultCustomers".I had several telephone conversations with this managerorganising dat...
Marketing marketing customer difficult customers donapost serviceWhile buying a good quality pair of shoes may seem like something pretty obvious, it’s not as easy as it sounds when you actually get into the store. Sure, style and looks have something to do with the right shoes, but there are a lot of other fact...
Marketing marketing shoe shoes footIf you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informati...
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