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We're all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts, unreturned phone calls and prospective clients that don't seem to "get it". I believe we are also looking for more dept...
Marketing marketing send client article© Eileen Parzek for SOHO It Goes!, March 2003As the web becomes more and more a part of both our personal and business lives, business people and marketing professionals have turned towards web surveys to do research, plan projects, get feedback...
Marketing marketing survey results question questionsYou have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.mailto:TheCreativeAffiliate@oregoncoast.comA"Get Creative" Article W...
Marketing marketing thing money lotsMany businesses put out a monthly, quarterly, or annual newsletter, but most of them don't know why they are doing it. They know there are benefits, but they never really bother to think deeply about what those benefits are. Whether or not the n...
Marketing marketing people newsletter benefitsTodd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.As a nationally recognized TV producer/reporter, To...
Marketing marketing media release relationsA couple nights ago, I was watching the evening news. There was a pieceabout the anthrax scare. The story was about the fact that everyone isscared to open their mail.They showed a few clips of people checking their mail with much trepidation.One wom...
Marketing marketing mail direct send10 Ways to Get the Media to Love YouCopyright © 2003 by Margie Fisher So you’ve put yourself “out there” with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or bre...
Marketing marketing media public relations willControversy is the secret ingredient that can turn your story from one that the media ignore to one reporters want to own.But controversy must be chosen wisely and carefully. Not just any controversy will do. You must pick a controversy that will ser...
Marketing marketing problem threat news company willOne of the best way to increase your sales is to offeryour potential customers a special offer. It could betrial offers, discounts, purchase awards, etc. Beloware ten sizzling offers you could use to sell yourproducts like crazy.1. You could offer yo...
Marketing marketing potential customers product offer1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV. 2. If a TV researcher phones you, treat the conversation like a mini...
Marketing marketing interview from