Marketers and others are fond of categorizing people intosubsets of the general population. If you know the type ofperson your potential customer is, you have a better notion ofhow to make your sales presentation.In theory, if your target is an engin...
Marketing marketing shoppers relational transactional people repeatIt's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there’s a special kind of calendar that all good public relations professionals use – the editorial calendar. Ac...
Marketing marketing calendars editorial donapost cherry magazines publicationsYou recall that famous slogan written on a blackboard in the Clinton war room during the 1992 campaign: "It's the economy, stupid!" It helped the Clinton campaign stay focused, and a catch phrase like that can work for you, too.Imagine this. You...
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Marketing marketing yellow directory customers search yearFinancial Services Marketing Insights: A Marketing Compass by: Jay Nagdeman What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging an...
Business And Finance business finance marketing financial services customer firmsMobile Marketing a New Age Strategy by: Derrick JohnsonMore and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the r...
Marketing marketing companies market trailers products wrapsE-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-new...
Marketing marketing newsletters paragraphs newsletter content katz book audioRumour has it that Silver is on the comeback trail and about to awaken from the slumber it's had for most of the past two decades.Could this be fact or fiction?For some of the pro-silver market specialists, such an event is not only possible, it...
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