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king Dilemmas by: Mr. Kim ThielOne time or another in your marketing efforts you will want to track your advertising's effectiveness, and in that tracking you will need to track outside your website (ie. Where are these hits coming from?). ...
Marketing marketing tracking name domain link pageAs the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. S...
Business And Finance business finance economy company marketing communications takeEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch...
Marketing marketing video videos corporateThe decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...
Marketing marketing brochure printing part offsetWhen you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you do? Well that all depends. Below are some tricks and tips for gauging when you should or shouldn&a...
Marketing marketing product sample send sending editors themDo you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Hera...
Marketing marketing expertizing business national speaking< d>Websites and Trade Shows, part 2Using Your Web Resources to backup your Trade Show Marketing efforts During the Show< d>< r>< able>The question is "How can I use my website to support and enhance my presentation at the show?" Two things come im...
Marketing marketing show special prospects theyAlthough posting on forums can be a great way to send somefree traffic wherever you want it, you have to do itright. Otherwise, you won't get much worthwhile traffic atall.I've mentioned before that you should only post anadvertisement in t...
Marketing marketing message signature people original willSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problemI have a neighbor who, last year, started her own house-cleaningservice. Paula had been living on a shoe-string for years, andnow that her children had all reached school age, she decided sheneeded to enter the workforce. She was looking for somethin...
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