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In the early days of the Internet, banner ads quickly became theprime advertising method. Most major companies still pourmillions into banner ads, but results have steadily dropped.Banner ads that once pulled in business now get ignored. And soit oft...
Marketing marketing skyscraper banner likeDear Mr. D,I recently joined a banner exchange. This ismy first venture into banner advertising andI was shocked to see my banner getting ameasly.3% click-through rate.Is this a normal ratio or do I just have alousy banner?Signed,Clickless In Seattle...
Marketing marketing banner advertising wordsHow to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistak...
Marketing marketing clients prospects“Google Friendly” Solutions to Graphic-Intense Sites by: Robin Nobles We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will ha...
Marketing marketing pages graphics link keywordPublic Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition h...
Marketing marketing relations media public coverage competition press fromUse Product Research to Position Yourself as the Expert by: Charlie Cook You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provide...
Marketing marketing service prospects questions themThis article may be reprinted for use in newsletters andwebsites provided that the information box is kept intact.Email notice of intent to publish is appreciated but notRequired: ptma@dr.comTitle: Planning for Product ReleaseAuthor: Barrett NiehusWe...
Business And Finance business finance product development market release resourcesEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch...
Marketing marketing video videos corporateWhy is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a s...
Marketing marketing hosting offer alphaone doesIn the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!number one and number two respectively, have "the power," and we handed...
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