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Put yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital throughThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyThere’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...
Marketing marketing media release press pitch campaign kiteSo you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of ...
Marketing marketing line business published websiteIf you've been struggling with your website traffic and yoursales aren't what you had hoped, then maybe it's time tostart paying for traffic.Pay-per-click Search Engines provide an extremely effectivemeans of obtaining highly targeted ...
Marketing marketing search targeted keywords traffic willHave you ever heard the expression, " the quickest way to reach your goals is to help others reach their goals?"I remember this expression and use it as my Internet product-marketing plan. It has paid off with 3 best selling books for me in the past ...
Marketing marketing book newsletter websitesThe answer is: no one knows. Many self-styled "gurus" and "pundits" -authors of voluminous tomes they sell to the gullible - pretend to know.But their "expertise" is an admixture of guesswork, superstitions,anecdotal "evidence" and hearsay. The sad t...
Marketing marketing content paid people consumerThe first study of actual online behavior released earlierthis week by McKinsey and Media Metrix shows that only halfof online consumers are active users, logging on at leastonce a month. Furthermore, among those active users, sixdistinct segments ha...
Marketing marketing online active email averageAloha !!I'm lucky to live in Maui, Hawaii. Surrounded by the "mightyblue", it's difficult not to think of waves! Will you spot the nextReal Internet Tidal Wave? You can't afford not to! Read on ;-)Did you know that many colleges and hi...
Marketing marketing network wave companies waves products peopleGreetings...For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotd...
Marketing marketing myth hotdog itaposs they