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17 Tips for Bringing Your Event to Life by: Susan FriedmannYour job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product lau...
Marketing marketing event entertainment guestsPublic Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media ...
Marketing marketing product press misukanis writer followHow to Tap in to the Holiday Publicity Bonanza by: Bill Stoller If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the...
Marketing marketing product lead gifts gift greatThe Truth About Joint Ventures by: Jason Mangrum This is a "Shareware" Article (what's that? read on...) This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the enti...
Marketing marketing competition ebookAttack Smaller Searches To Get The Big Ones! by: Martin LemieuxSearching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted way...
Site Promotion site promotion search marketing tips targeting termsIn my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests.Example: who better to sell y...
Marketing marketing ezine ezines advertising emailWordtracker Wisdom: Common keyword questions and Answers by John AlexanderOne of my favorite subjects to teach on at our live SEO MasteryWorkshops is that of keyword research and the behavior of aspecific target audience using my all time favorite re...
Marketing marketing keyword keywords phrases targetAt the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaIn some of these tips, I disagree with traditional advice, and I'll tell you why.1. Use a subject line that's descriptive. We are all deluged with email and wary of viruses. Help your reader out. Flag them as to subject matter.2. Don't...
Marketing marketing email donapost font emails itaposs letters© 2002 Karon Thackstonhttp://www.copywritingcourse.comYou’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:·THE most impo...
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