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Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on?What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how...
Marketing marketing understand people time serviceGreat copywriting really ticks me off. No, I mean it. In fact Ithink I already wrote an article about it. It was called "Why IHate Compelling Ad Copy" if I remember right.What makes me mad about great copywriting is simple. It leads me. It brings out...
Marketing marketing action copywriting willWhy is it that some web sites help sell products andservices while most languish in obscurity and only serveas a drain on finances? Web sites are relatively low incost to build and manage, and have worldwide reach.They can help you grow your business...
Marketing marketing prospects content sites designHow do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it is very ...
Marketing marketing press package media pictureThere are people who have found ways to market withintegrity and have lots of fun, too. If this describes you,then skip this article! Other people would rather be doinganything else - even getting a tooth pulled (well almost) -instead of marketing. I...
Marketing marketing market business ways time planFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingIf your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is:"I'm getting tons of hits to my page, but I'm notmaking any s...
Marketing marketing sales guarantee targeted trafficWhat's in a name?The new catch phrase on the internet is branding. In the80's it was called positioning. What does it all mean?When someone see's your name they associate it with yourproducts or services. Hear the name Bill Gates and y...
Marketing marketing name fight time torturing thinkEzines: They're everywhere you look, and for verygood reasons. They are an excellent online marketingtool. If you have a website and aren't publishing yourown newsletter, I'm going to give you seven very good reasonswhy you should star...
Marketing marketing publishing ezine newsletterThree weeks after I announced a free and customizable e-mailworkshop I created, I received a rather bewildered anddistressed e-mail from someone who signed up to take it.In her e-mail, she wanted to know in what way was the freee-mail workshop releva...
Marketing marketing mail business didnapost give workshop