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I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding about the scotch. But he just couldn't believe anyone in their righ...
Marketing marketing killer business letterImagine that you had lunch with an important client orprospect. You thought you had plenty of time, but theclient/prospect got chatty, the restaurant was jammed and service was slow.It's now about 1:45 and you're due back at the office for ...
Marketing marketing youaposre important peopleWhat Does Your eMail Really Say?eMail Holiday Cards May Send the Wrong MessageBy BIG Mike McDanielThinking about saving time and postage this holiday season by sending your greetings by eMail? Don’t.Using eMail will get the greeting delivered all r...
Marketing marketing email cards mail holiday computerGet Started. Start with a simple list of questions appropriate to any type of ad or campaign to give you the flexibility to generate and expand on ideas. What's going on in the market? Anything special happening with the consumer side? Who are y...
Marketing marketing plan project reviewUNSOLICITED ADVICE AND A HOT IRONI recently returned from a vacation. I was fortunate enough toleave the heat and humidity of Memphis and go back to my homestate of Colorado and spend time with my extended family. WhileI was in the laundry room ironi...
Marketing marketing ironing knowledge mindTest Your Marketing Strategies & Systems Or Fail...Duncan CarverCopyright 2003http://www.marketing-strategy.orgIf you're not currently testing your marketing strategies &systems, you're in serious trouble. You're essentially shootingbl...
Marketing marketing youaposre business testing letter componentsThe state government of Vermont has taken aggressive steps to safeguard the state's brand equity. That's the monetary premium attaching to tourism or products linked (honestly or not) to this bucolic home of around 500,000 souls.Does your c...
Marketing marketing brand state public company imageCREATE VISIBILITY FOR YOURSELF by Leni ChauvinEveryone in business has one thing in common. It doesn't matter whether you're a salesman, a coach, a dentist, an artist, a lawyer, running a nonprofit organization or a work-at-home-mom What we...
Marketing marketing business pick overAsk any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you...
Marketing marketing business design image credibilityArticle Use GuidelinesUse in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.Summary: Your marketing supports your business. Stop marketing,and your business bleeds to death. i...
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