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In the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective.For example, simply telling people what we...
Marketing marketing opportunities people audience itaposs mostYou have permission to publish this article electronically or in print, free of charge as long as the by-lines and resource box are included. A courtesy copy of the publication would be appreciated sent to email address listed after the article. Tha...
Marketing marketing believe life word threeSELECTING TARGETED EZINESIn part one of this series, we discussed the two options available foradvertising in ezines. The first of those involved buying ads in bulkwith the goal of getting exposure to as many subscribers as possiblewithout regard to ...
Marketing marketing ezines ezine goodThe Most Important Thing About Your E-Zine Is Its CONTENTIn e-zine publishing CONTENT IS KING. If you provide content of a consistently superior quality, your e-zine will be a success.>>> What forms of content should you use ? News Clips and Stories...
Marketing marketing zine news content websiteIf you want to grow your company's revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and yo...
Marketing marketing customer offering customers serviceWhen one survey asked women what they liked best about the manof their dreams, most replied "he makes me laugh." We don'toften think of laughter as one of life's most importantnecessities, but it is.People of every age and culture love to l...
Marketing marketing donapost customer humor funny theyOver the last couple of months, I've been working on a major project at myday job. I have decided that it's time to replace our backup system withwhat's called an enterprise backup solution. This means we want to be ableto manage all o...
Marketing marketing product beenIf you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just starte...
Marketing marketing zine clients expert youaposre justA newsletter is a powerful tool for promoting your business and communicating with your customers. I have found the following guidelines will help get your newsletter read, and maybe even spread.•Make it appealing. At first glance the reader will m...
Marketing marketing newsletter businessYou certainly know by now that the term "viral marketing" is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-o...
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