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Book Summary: The Secrets of Word-of-Mouth MarketingBy: Regine Azurin and Yvette PantillaThis article is based on the following book:The Secrets of Word-of-Mouth Marketing"How to trigger exponential sales through runaway word of mouth"George Silverm...
Marketing marketing word mouth product customer serviceAs business managers, entrepreneurs, and Webmasters, we strive for unobtainable perfection. Why do I say unobtainable? Because when we focus on perfection in one area, we forego attention elsewhere. Limited money and time mean you must choose from th...
Marketing marketing business advice picture criticalAs Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY par...
Marketing marketing data survey willOne day many years ago I asked a man how he got new business.He replied, "Angels hand out my business cards."Yes, that's really what he said. I thought he was prettystrange, too, so I didn't pursue the matter with him. But Idid notice that ...
Marketing marketing business spiritualFor some internet marketers it's become a cuttingedge strategy to offer multi lingual navigation andpromo material on their sites in the hope of expandingtheir client base. While it is true that internationalusers whose mother tongue is anything...
Marketing marketing english donapostIn the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective.For example, simply telling people what we...
Marketing marketing opportunities people audience itaposs mostDo you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, ...
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