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3 Ways to Gain and Keep Customers Using Postcards by: Brett Curry In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used pr...
Marketing marketing customers mail business customer offerThe Key to Eliminating Objections and Increasing Sales by: Charlie Cook You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect ...
Marketing marketing prospects servicesWhat is Pay-Per-Click? by: F. Terrence Markle Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid ...
Marketing marketing search engine results keyword advertisingLike us, you probably get stacks of junk mail and loads of emailmessages every day. Many of these marketing materials arewritten by top writers and sent to vast audiences at greatexpense.Because companies invest heavily in these direct mail marketing...
Marketing marketing mail phrases serviceReady to see your online advertising efforts explode?Here’s my 4 secrets to writing high profit classifiedsthat bring me a huge return on investment.1) WRITE A GRAB THEM BY THE THROAT HEADLINE!What promise can the responder to your ad expect?“Get...
Marketing marketing write online headline classifiedGetting Lucky with Systematic marketing by: Charlie Cook In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked ...
Marketing marketing prospects servicesFern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quo...
Marketing marketing expertizing national business pressEngage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for anoth...
Marketing marketing benefits customer customers knowOrganizing Your Data to Write Better Copy by: Neroli LaceyLast quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested ...
Marketing marketing ideas writing flowMarketing Smarter to Earn More by: Charlie Cook An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with...
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