7,171 articles on "marketing"

LookSmart Not Small Business Friendly

Smart Not Small Business Friendly by: Lee Traupel There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advert...

Marketing  marketing search looksmartaposs program business some
Don’t overlook your email when considering your brand identity.

You wouldn’t skip letterhead when sending out a sales letter - Or would you? How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for thei...

Marketing  marketing stationary letterhead communications send print include
Tailor Your Story and Make News

There are only two times to write a press release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so s...

Marketing  marketing second press restaurant story news announces
How to Earn $60,000+ a Year with Permission Email Marketing

To be frank, $60,000 a year with permission email marketing is conservative. Had you been part of this program 3 months ago you could have made $23,750 in just two weeks. I'll show you how below.Permission email marketing is the most powerful an...

Marketing  marketing email list subscribers from
Competitor Analysis - How Writing Rubbish Can Give You An Edge

Competitor Analysis - How Writing Rubbish Can Give You An Edge by: Tom O'Brien The Gobbledygook Competitor Analysis Tip When typing cap can tell you a lot about your competition… One of the great things about Adwords is it allows you to t...

Marketing  marketing match keyword adverts competitor analysis phrase
Do You Have to Be Aggressive to Make Sales?

Do You Have to Be Aggressive to Make Sales? by: Ari Galper A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach. Aft...

Marketing  marketing prospects solution sales aggressive
Three Reasons To Host Your Own Teleconference

Three Reasons To Host Your Own Teleconference by: Tom Parker Top companies have been doing it for years. It enables their employees to "be there" without actually being there. Teleconferencing has been in existence for a number of years to hel...

Marketing  marketing teleconferences people conference internet phone
Do You Know When You Are Being Sold To

Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealin...

Marketing  marketing product subliminal hidden time when
Banner Ads Suffer, Take Advantage

Effectiveness of banners are declining. Most web surfers can spot bannersand have trained themselves to ignore them. Cooperation between webpageowner and advertiser is needed to resolve this.Billions of dollars are spent for website promotion, over 7...

Marketing  marketing banners banner click
How to Promote Your Small Business Without Spending a Fortune!

How to Promote Your Small Business Without Spending a Fortune! by: Glen Smyth Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me il...

Marketing  marketing business advertising image building cost