7,171 articles on "marketing"

Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers

Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...

Marketing  marketing emphasized attention sales will
Are You Making This Marketing Mistake In Your Holistic Business?

Are You Making This Marketing Mistake In Your Holistic Business? by: Melissa Quiter As an holistic professional, every day you face the ongoing challenge of adding new clients to your practice. This is your livelihood and how you share your gift...

Self Improvement And Motivation  self improvement motivation clients marketing procrastination overwhelm
Is Telemarketing Still Viable for Small Businesses

The telephone is the lifeline for many small businesses and that includes telemarketing. Yet with the advent of the National No Call Registry and fines up to $11,000 many small businesses are faced with the dilemna to telemarket or not. Telemarketing...

Marketing  marketing small national businesses telemarketing
How To Win The Marketing War, Capture Your Prospect's Mind And Make More Sales

How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales(c) 2004 Charles KangetheAs a marketer you are engaged in a "War" with competitorswhere the ultimate prize is capturing the mind of prospectsand claiming their purch...

Marketing  marketing prospectaposs mind prospects they
Guarantee Specific Outcomes

1. Reach 'em where they live! Grab 'em where the hair is short. Create a 2-prong penetration into your customer's consciousness. Experience a double-edged blockbuster benefit. First, guarantee specific outcomes. Don't market your ...

Marketing  marketing outcomes management level
Developing a Marketing Virus Carrier

You're neck deep in competition, and sometimes the profits justdon't find you. Your advertising venues are shoulder-to-shoulderwith other people's offers, and it's getting slower to squeezeout a profit.You search for something new...

Marketing  marketing itaposs carrier ebooks killer
List Host Nightmares!

For three weeks as I was putting out my weekly newsletter,I saw a promotion on the log-in screen at my list host,ListBot Gold, suggesting I could upgrade from Listbot Goldto a new bCentral service being launched called ListBuilder.It would give me th...

Marketing  marketing list listbot listbuilder service archive
REVERSE CLASSIFIEDS MAKE SENSE FOR BUYERS AND SELLERS

1) THE SELLER.Since the beginning of time it seems that wheneverwe've wanted to sell something we've either hung anotice outside our cave, or on our local shop's noticeboard, or placed classified advertisements in Local,State, or Trade...

Marketing  marketing local time weaposve sale
How to Trigger a Successful Sale through the Power of Psychological Triggers

A desire to buy something often involves a subconsciousdecision. In fact, I claim that 95% of buying decisions areindeed subconscious. Knowing the subconscious reasons why people buy, and using thisinformation in a fair and constructive way, will tri...

Marketing  marketing mail triggers
A lunchtime lesson on print advertising

I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics o...

Marketing  marketing doesnt even