7,171 articles on "marketing"

Should Your Company Name Also be Your Brand Name?

Consumers buy your brand, not your corporation. So you should choose the name carefully. For example, you buy laundry detergent based on the brand name and not the corporation that makes it. This is why the brand name almost always comes before the ...

Marketing  marketing name brand company names corporate corporation
How Open Source Changes the CMS

One of the interesting things about the marketing world as a whole is how things are continually changing in order to make the process easier and better. A lot of marketing is now handled over the web in the form of web pages, websites, classifieds, ...

Web Development  development source open people code users marketing
Some facts about Banner Impressions Vs. Click-Throughs

"With a slight side trip into CPM, CTR, and CR"Internet jargon can sometimes be very confusing, even for the mostexperienced marketing professional. One such example is thedifference between, what are called Ad impressions and click-throughs.An Ad im...

Marketing  marketing impressions rate
How to use Ezines to make sales

My favorite online advertising medium is Ezines.I use ezines before I use other pay for advertising. The reason is simple, you can place a SOLO ezine ad for as low as $10.00 dollars and generate-with a well written ad-a couple of hundred dollars in s...

Marketing  marketing solo sales ezine ezines
Writing Ezine Articles - 4 Reasons Why You Should Do It

One of the best ways to promote your website in the internet is to write articles in Ezines. You don't have to be a Master or Guru to start writing articles!Anyone who's been in the business for 2 or 3 months certainly has a lot of informa...

Marketing  marketing articles ezines writing visitors make
Satellite TV, Google, and a Stamp

Satellite TV, Google, and a Stamp by: Nick Smith Unless you’re building a baseball diamond in the middle of nowhere, the “If you build it they will come” principle simply will not work for your home business or online store. Driving custom...

Marketing  marketing business satellite online home
How to Use Public Speaking to Attract Clients

How to Use Public Speaking to Attract Clients by: Steven Van Yoder When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had lef...

Marketing  marketing speaking business people speak time
How To Attract Buyers Using The Right Sales Terminology

How To Attract Buyers Using The Right Sales Terminology by: Abdallah Khamis AbdallahIt is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your ...

Marketing  marketing product terms customers products sales will
How to Grab Attention with Your Articles

You've got just a few seconds to grab your prospects'attention, spark their interest and motivate them to keepreading whether they're looking at your web site, yourletter or your brochure. Headlines are the first thingyour prospects re...

Marketing  marketing headline services headlines name they
Can Bad Press Boost Your Brand

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...

Marketing  marketing image corporate company public such