7,171 articles on "marketing"

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy

In today's digital age, businesses no longer rely on printed yellow pages for advertising their products or services. The rise of the internet and smartphones has made it easier for consumers to find what they are looking for on Google, Yelp, or othe...

Marketing  marketing yellow directory customers search year
NETWORKING WITH EZINES 2002

As the world becomes increasingly digital, the way we network and market ourselves must necessarily change as well. One of the most effective and cost-efficient ways of networking in the digital age is through ezines. An ezine, or electronic magazine...

Marketing  marketing network subscribers ezines networking there
Learn The Five Key Steps To Getting Free Publicity

Learn The Five Key Steps To Getting Free Publicity by: Dianne Beiermann For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to...

Marketing  marketing products press editors release magazines publicity
Google AdWords: Like Playing The Lottery

Google AdWords: Like Playing The Lottery  by: Dean Phillips A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The ...

Marketing  marketing google adwords money people advertisers lottery
E-Newsletter Layout: Add White Space to Improve Readability

E-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-new...

Marketing  marketing newsletters paragraphs newsletter content katz book audio
Internet Nielsen Ratings

What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell how successful a campaign was...

Marketing  marketing websites toolbar alexa popular
WHO ARE YOUR VISITORS, REALLY

Marketers and others are fond of categorizing people intosubsets of the general population. If you know the type ofperson your potential customer is, you have a better notion ofhow to make your sales presentation.In theory, if your target is an engin...

Marketing  marketing shoppers relational transactional people repeat
It'sThe LIST, Stupid!

You recall that famous slogan written on a blackboard in the Clinton war room during the 1992 campaign: "It's the economy, stupid!" It helped the Clinton campaign stay focused, and a catch phrase like that can work for you, too.Imagine this. You...

Online Business  online business campaign opportunity marketing drip will
Financial Services Marketing Insights: A Marketing Compass

Financial Services Marketing Insights: A Marketing Compass by: Jay Nagdeman What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging an...

Business And Finance  business finance marketing financial services customer firms
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 by: Robin Nobles...because your online success depends on getting accurate keyword counts! Part 3 (Continued from Part 2. Contact Robin@SearchEngin...

Marketing  marketing searches search numbers overtureaposs keyword keywords