7,171 articles on "marketing"

Vinyl Banners Don't Get No Respect

In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something bette...

Marketing  marketing vinyl banner event print durable
Contextual Advertising: Is it Right for You?

Contextual Advertising: Is it Right for You? by: Merle If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news s...

Marketing  marketing advertisers publishers sites
Interview With Dakota Sullivan of LookSmart

Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmar...

Marketing  marketing looksmart search listings
Editorial Calendars A Key to Publicizing Your Business

Editorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relationsagencies do...

Marketing  marketing editorial calendars publicity publications newsletter
Google Adwords Explained

Google Adwords Explained by: Ted Prodromou As consumers, the majority of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you are a business owner and want people in need o...

Marketing  marketing google adwords traffic advertising
Guide to a Profitable Marketing Mix

Guide to a Profitable Marketing Mix by: Bobette KyleYou may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you ...

Marketing  marketing term search engine strategies short sales
Five Marketing Nightmares and How to Prevent Them

Five Marketing Nightmares and How to Prevent Them by: Susan Freidmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhib...

Marketing  marketing show trade advertising exhibition
Understanding the Different Methods of Offline Promotion

Understanding the Different Methods of Offline Promotion by: Stone Evans No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote th...

Marketing  marketing advertising business press branding primetime media
Linknet Radio is On the Air

by Rick Hendershot,originally published in eMarketing the BlogAfter much preperation and experimentation, I finally got Linknet Radio up and running a couple of weeks ago. This is my much anticipated Flash Alternative for Online Media. It uses a ver...

Marketing  marketing articles wimpy playlist online websites
“Super Verbs” Really Move Your Copy

“Super Verbs” Really Move Your Copy by: Karon Thackston Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can...

Marketing  marketing verbs super ziox comforters