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Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents piec...
Marketing marketing business chess messageWithout tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezine ads, and other online media,but do not know which ads have brought them the gr...
Marketing marketing tracking advertising online service dollars timeToday's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something within the American consumer that they will not let...
Marketing marketing advertising american mail manyGetting a good ranking in the major search engines isprobably THE BEST way to get traffic to your site, but justhow to do this is the question. There are literallymillions of web sites out there. But remember a good website ranking is virtually FREEa...
Marketing marketing search keywords pages engines rankingNeed Ezine Content - Think Holidays by: Jane Tabachnick Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics. One of the best resources for newslette...
Marketing marketing holiday content heart ezine theme publishersMarketing Tips- Who Are You Competing With? by: Sue and Chuck DeFiore Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in app...
Marketing marketing competition market offer determineWhy Some Web Sites Sell and Others Don't by: Charlie Cook Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build an...
Marketing marketing prospects content sites design“Look sharp. Play sharp.” That pithy statement comes courtesy of one of my older daughter’s softball coaches. His teams always had the whitest pants and socks. They didn’t win every game, but they did well – better than expected. And his wo...
Marketing marketing design logo business identity vehiclesPlan, Pick, Price, Package, Promote, Prove1. Plan your marketing strategy.2. Pick a way to market.3. Price it right.4. Package it professionally. 5. Promote your product/service.6. Prove that it works. If not, make it better or go back to #1. About ...
Marketing marketing plan price package promote prove pickThere's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it.HOW THIS WORKSI was in marketing for years before becoming a co...
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