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In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to s...
Marketing marketing ezine ezines advertising emailThe decline in Internet advertising - though paralleled by a similartrend in print advertising - had more serious and irreversibleimplications. Most content dot.coms were based on ad-driven revenuemodels. Online advertising was supposed to amortize s...
Marketing marketing advertising online content signal internet paidNot surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of playfulness, the undeniable urge to hack, the use of geeki...
Marketing marketing reason product effective messageMake your banner look like text on a page.This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average.Why is that? It's bec...
Marketing marketing banner textUsing Your Web Site to Grow Your Business by: Charlie Cook A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked...
Marketing marketing prospects productsDo Your Tools Really Make Your Job Easier? by: Scott Foreman It’s funny. We in the Internet marketing business really pride ourselves on the amount of effort we put forth toward our customers and prospects. We know that if we don’t provide u...
Online Business online business marketing passive tools auto emailBranding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
Marketing marketing logo brand branding image aboutPublic relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...
Marketing marketing relations people publicity media mouth wordEveryone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good l...
Marketing marketing logo design company logosAccording to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.Personally, I think you should ignore what the experts say, and striv...
Marketing marketing conversion percent ratio make