7,171 articles on "marketing"

Get Maximum Impact from News Coverage

The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?Here are seven ways to do just that:1. Focus on the print media: Yes, it...

Marketing  marketing clips company articles them
CUSTOMER PERSONALITY TYPES DOES IT MATTER

Marketing types are fond of classifying people intocategories. Here are four which I took from "Differentiate OrDie," by Jack Trout with Steve Rivkin. (John Wiley & Sons, NewYork, 2000, p15.) Only the first few words of each are includedhere.> Intuit...

Marketing  marketing details type will
WHAT IS THE RIGHT VOICE FOR YOU

There has been a major change in the American socialstructure. For the first time, many older citizens havesignificant discretionary income. Among younger people withchildren, the mode now is both parents working. Many coupleshave very little discret...

Marketing  marketing target voice seniors
Dig a Hole, Bury Your Bones!

As you may have heard, "The Money is in the List." Ithas been a widely accepted fact that in order to besuccessful online, you've got to have your own opt-inmailing list.While the subject of successfully building a mailinglist has been widely co...

Marketing  marketing list backup mailing successful
5 Guaranteed Ways To Kill Your Ezine

DoubleClick's recent survey indicated that over 88% of onlineconsumers have made a purchase as a result of receivingpermission-based email.The most common forms of permission-based emails are ezines oremail newsletters. Currently there are hundr...

Marketing  marketing ezine email ezines
How To Build A Fee Based Newsletter

Why would anyone subscribe to a fee based newsletter with so many free ones out there? The internet contains many sites that allow you to get free stuff. If you have valuable knowledge and can save time, you can have a successful fee base newsletter....

Marketing  marketing newsletter subject sales
Go Offline and Increase Your Traffic

Having an online business entails neverending onlinepromotion, but do not forget to promote offline as well.There are many ways to spread the word offline aboutyour business. Try a few of these affordable and easy ideas. These ideas are simple, yet c...

Marketing  marketing business offline site
Overcome Objections and Close the Sale

Unfortunately, the first two orders many new salespeople receive are “get out and stay out!” It is human nature for your prospect to procrastinate when asked to make a decision involving money. Studies indicate that a prospect will say no on aver...

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Leverage Avoidance Values for Irresistible Selling

The most gifted influencers know that to be highly persuasivethey must appeal to the values of the person they are speakingto.What are values? Values are filters that everyone uses to helpmake sense of all the information we must process before we ma...

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How To Ensure More Auto Dealer Leads?

Are you still using print media and billboards to draw the attention of prospective leads for your auto dealership business? Do you want to target auto dealer leads in more numbers? Do you want to give your website an edge over the competitors in dri...

Marketing  marketing leads dealer auto dealership