7,171 articles on "marketing"

Extra Things to Put in Color Business Cards You Never Knew About

Color business cards today are getting bolder and better. Gone are the classic and traditional print business cards. Today, many innovative and creative businesspersons print business cards with flair and a nod to being original. If you want your ow...

Marketing  marketing cards business print listed things never
6 Must-Have Element of an Effective Brochure

6 Must-Have Element of an Effective Brochure by: Brett Curry Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure...

Marketing  marketing brochure headline prospects benefit
Direct Mail – Don’t Assume, Just Test and Track

Direct Mail – Don’t Assume, Just Test and Track by: Joy Gendusa Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should ...

Marketing  marketing postcards they
Kick-Starting Body Copy

Kick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a sta...

Marketing  marketing headline benefit promise
The Biggest Promotion Mistake

Whether you run an online or off-line mail order businessone thing all businesses need are customers.So how do you go about getting customers?Well in the snail mail order business you could run ads inbusiness opportunity magazines, or you could go di...

Marketing  marketing business opportunity product names mailing list mail
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page by: Dr. Lynella Grant Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packe...

Marketing  marketing directory business most
Is It Legal? - Indecent Naming With Tradition

Is It Legal? - Indecent Naming With Tradition by: Wolfgang Nedobity When Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was ...

Marketing  marketing name fcuk such
Branding On The Web Is Like Mining For Fools Gold

ding On The Web Is Like Mining For Fools Gold by: Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "w...

Online Business  online business branding campaign marketing brand
Stuck In A Box

One day I was walking and came across a box with a kitten in it. The box was too high for the kitten to escape and he just laid there dejected and seemingly out of life. I wondered what kind of cruel person could do this. I gently lifted the kitten o...

Business And Finance  business finance kitten marketing advertising internet
The Man With The Grasshopper Mind

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headli...

Marketing  marketing headline headlines them