7,171 articles on "marketing"

Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
Customer Excellence Returns to Web Site Hosting!

For those of you with Web sites, you probably know what a "host"is. It's a company that provides a location, or address, on theInternet where your Web site resides. In other words, just like a physical business needs an address,so does a Web sit...

Marketing  marketing hosting combustion companies
The Art of Endorsement

Remember the old time circus announcer who would shout at all oncomers, "Step Right Up..."? Well things haven't changed a whole lot since then. Today, every time you open your email, someone is telling you the very same thing..."Step Right Up an...

Marketing  marketing endorsement people product about
5 TIPS FOR WRITING EFFECTIVE SIGNATURE FILES.

These tips will go a long way to help your Signature Files (Resource Box or Byline) have the effect it ought to have. 1. You SIG File should not be more than six to eight lines. Do not cram all the programs you have into your Signature File. It turns...

Marketing  marketing file reader weekly make
All Hits Are Not Created Equal

After all the debate over website design, shopping cartsand credit card processors, every website owner eventuallycomes to the startling realization that they need one morething to survive - website traffic!Without website traffic it's the same ...

Marketing  marketing traffic targeted
Before You Quit, Recommit

Instant gratification should never be part of the marketing scenario. That isn't to say that once a marketing campaign has been launched we won't welcome instant results, but more times than not, it takes a bit more grit to push a campaign ...

Marketing  marketing time campaign results business
10 Ways To Conjure-Up Some Hidden Profits!

1. Sell more back end products to your existingcustomer base. You already created rapport, trustand proved your credibility to them.2. Make it a practice to up sell to new and existingcustomers. After they decide to buy one product,offer them another...

Marketing  marketing costs product businesses cost spend
A Lesson Learned through the Eyes of a Child

I stared into those biggest of navy blue eyes and felt thepower of his fighting spirit, despite the pain and week-longraging fever. Most of the time my heart was in my throat andmy mind was awash with counter-productive thoughts like, "whyhim?" and "...

Marketing  marketing thinking fight
Customer Leverage Strategies or Mining for Gold!

In order to succeed in anything, you must try to identify thesmallest number of actions that produce the biggest benefitsin business, this means capitalising on your greatest assetyour existing customers.Everyone knows that referrals are the best for...

Marketing  marketing referrals business customer
Marketing Your Website OFF the Web!

You've built your website. You've submitted to the search engines. You've optimized your meta tags. You've exchanged links with other sites. You have a newsletter that you email out weekly. You've advertised in other ezines. ...

Marketing  marketing youaposve service store website