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Alarming Marketing Trend by: Mac McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we con...
Marketing marketing testing communications tacticsRSS Meets the Needs of Direct Marketers by: Rok Hrastnik Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most ...
Online Business online business feeds messages feed marketing alreadyDid you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means tha...
Marketing marketing translation translations native qualityKeeping up with what words are in and out isn't hard. Yet,with all the other more important things on our to-do list,it doesn't get remembered easily.1. Any archaic, stilted words, such as: hitherto, whereby,thereby, herein, therein, thereo...
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Marketing marketing time exciting worldwide products saleserviceWhat will Google Do With $4 Billion? by: Rob Sullivan Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides...
Marketing marketing google company billionGot Lingo? The Terminology Of Marketing With Articles by: Bonnie Jo Davis Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will...
Computers And Internet computers internet article articles guidelines topic marketing lingoUsing Technology to Manage Customer Loyalty by: Richard Cunningham Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information. The typical co...
Marketing marketing customer technology research walker timee Ad Expenses to Boost Profits by: Will Dylan The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertis...
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