7,171 articles on "marketing"

Using Technology to Manage Customer Loyalty

Using Technology to Manage Customer Loyalty by: Richard Cunningham Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information. The typical co...

Marketing  marketing customer technology research walker time
Three Big Ol' Tips for Better Sales Letters

Three Big Ol' Tips for Better Sales Letters by: Matthew Cobb Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wa...

Marketing  marketing olapos price sales tips reason letter readers
Unleash The Power Of Perpetual Marketing

I describe perpetual marketing as a large number of people promoting one web site so they can all receivethe traffic generated by each other.For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a ...

Marketing  marketing ebook owners perpetual zine
10 Expressions to Avoid In Sales Information

Keeping up with what words are in and out isn't hard. Yet,with all the other more important things on our to-do list,it doesn't get remembered easily.1. Any archaic, stilted words, such as: hitherto, whereby,thereby, herein, therein, thereo...

Marketing  marketing para como esto requested cuando time
7 Cheap & Easy Ways To Get Prospects

7 Cheap & Easy Ways To Get ProspectsHere are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely ...

Marketing  marketing autoresponder email strategies available from
Tips For Evocative, Distinctive Company Names

Tips For Evocative, Distinctive Company Names by: Marcia Yudkin As the sponsor of a Name-This-Company Contest, I’ve been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not p...

Marketing  marketing name company names contest enterprises
How to Launch a Direct Mailing Campaign for Your Business

Marketing a business is not only done by having broad based promotions or advertising campaigns. It is also through guided marketing processes like direct mailing promotions or advertising. With the aid of mailing services, which is one of the most...

Marketing  marketing direct advertising business mailing guided mail
Political Robo Calling that works

With the landscape of American politics becoming extremely polarized, the use of many different techniques to illicit a positive or negative response from the voters are being conducted outside of traditional radio and television methods. A new metho...

Government  government robo radio telemarketing voice conducted calling
Guide to a Profitable Marketing Mix

Guide to a Profitable Marketing Mix by: Bobette KyleYou may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you ...

Marketing  marketing term search engine strategies short sales
Five Tips for Trade Show Success on a Small Budget

Five Tips for Trade Show Success on a Small Budget by: Rena KlingenbergNo matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibi...

Marketing  marketing trade booth show shows exhibit displays sales