7,171 articles on "marketing"

Customer Lifetime Value - The Key To Maximizing Your Profits!

Customer Lifetime Value - The Key To Maximizing Your Profits! by: Larry Lim The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value. In my many years in Sales and Marketing, I've met many CEOs and b...

Marketing  marketing customers customer value lifetime business
Optimizing Online Catalog Copy for the Search Engines

Optimizing Online Catalog Copy for the Search Engines by: Karon ThackstonIt only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with ...

Marketing  marketing tiffany category lamps
Psychological Ventriloquism The Secret of Conjurers, Conmen and Comedians

“Control the manner in which a man interprets his world, and you have gone a long way toward controlling his behavior.” - Stanley MilgramA magician using the crudest of methods can baffle the most intelligent of audiences. With a few simple props...

Marketing  marketing assumptions will
The Monster's Out Of The Cage! - Part 4

See the "Writing" category in GOArticles for Parts 1 & 2The final step in creating our new money machine is makingit easy for your buyers to order.I've tried various methods of accepting payment online, butthis article will only cover the ones I...

Marketing  marketing profits money buyers paypal into
Positive Relationships Are The Key To Business Success

In business, it's easy to burn bridges with people. By "burning bridges" I mean, destroy relationships with yourcustomers, clients, employees, vendors, etc.It's one of the biggest mistakes I see businesses make. Andquite frankly, it's ...

Marketing  marketing business bridges relationships understand
Anatomy Of A Search Engine Crawler

Anatomy Of A Search Engine Crawler by: Rob Sullivan When you go to a search engine and perform a search many people don't understand how those results end up there. Some people may think that sites are submitted while others know that a pie...

Marketing  marketing crawlers search crawler index engines
Buying your way to the top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your ...

Marketing  marketing search results business advertising click
5 Marketing Mistakes You Can’t Afford To Make

You have permission to publish this article electronicallyor in print, free of charge, as long as the bylines areincluded. A courtesy copy of your publication would beappreciated - send to: info@DebbieAllen.com5 Marketing Mistakes You Can’t Afford...

Business And Finance  business finance marketing time efforts advertising
WHAT IS GUERRILLA P.R. ANYWAY

If you're going to apply the principles of Guerrilla P.R. to the age of the Internet, you have to know something about Guerrilla P.R. itself. in case you have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since...

Marketing  marketing tiffany cars message company paper
Using Social Networks to Get Business - AKA The Kevin Bacon Game

Using Social Networks to Get BusinessAKA "The Kevin Bacon Game"By Lois Carter FayA few years ago there was a big push toward one-to-one relationship management, creating a network of trusted business associates on whom you could rely. Getting to know...

Marketing  marketing network social business worked