7,171 articles on "marketing"

The Added Effectiveness of Promotional Products in Your Marketing Plan

The Added Effectiveness of Promotional Products in Your Marketing Plan by: Ethan WoodsRecently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came o...

Marketing  marketing promotional sales product customers products
Growing Your Brand Assets

Growing Your Brand Assets by: Claire Cunningham Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issue...

Marketing  marketing brand people companyaposs personality management image want
The Most Important Question To Ask About Your Web Site!

The Most Important Question To Ask About Your Web Site! by: Martin Gateshill When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that...

Marketing  marketing start nbspby answering simple question
The Nuts And Bolts Of Traffic Exchanges

The Nuts And Bolts Of Traffic Exchanges by: Anna-Marie Stewart Venton Traffic Exchanges. What are they? How do they work? What do they do? First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to y...

Marketing  marketing exchanges traffic credits sites
To Make News, Become Newsworthy

Far too often, the CEO calls in the PR team and says, “Get us some news media coverage.” All too seldom does the CEO stop to think, “What do we have to offer that the news media would want to cover?”The PR Rainmaker knows: Before you can attr...

Marketing  marketing journalist interested before
Sweepstakes Give the Old Lady a New Look

The sweepstakes is an old marketing tool everybody is using. Ifyou need to introduce a new product, or you need to give yoursales a boost, you use the sweepstakes. Usually, you will have adrawing from the pool of your buyers, and each week, or month,...

Marketing  marketing prime numbers sweepstakes which
Keep Customers Close And Competition Even Closer!

In today's fast-paced and highly competitive marketplace, it's more important than ever to keep your customers close and your competition even closer. The success of your business hinges on your ability to build strong relationships with your custome...

Marketing  marketing competition deals joint
Gone Fishing

When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee tha...

Marketing  marketing different fishing bait fish there
Increase your direct mail response rates with freebies.

Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate.Here’s an example of what I mean.Your cost per lead is the money you mu...

Marketing  marketing cost lead freebie response increases rate
Relationship selling through usenet newsgroups

90,000 newsgroups on usenet offer something to everyone. Use relationship selling to promote your web site and business. Get noticed on the internet for free. News groups, or usenet, is the internet equivalent of a bulletin board. It was also one of ...

Marketing  marketing groups usenet newsgroups news internet