7,171 articles on "marketing"

Let the News Media Typecast You

In 1930, Hollywood actor Bela Lugosi turned down an offer to play the Monster in “Frankenstein.” This happened just after Lugosi scored a huge box office hit as Count Dracula.A European-trained stage actor with experience as a romantic lead, Lugo...

Marketing  marketing typecasting lugosi karloff buffett actor
Little Guys and Big Guys

In the world of business there are the big guysand there are the little guys. The big guys likeHome Depot and Lowes are the muti-million dollarstores that carry everything and have an inventorygreater than the payroll of many small U.S.cities. The am...

Marketing  marketing little guys they
Overview on Qualitative Data Collection Techniques in International Marketing Research

Overview on Qualitative Data Collection Techniques in International Marketing Research by: Otilia Otlacan This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international mar...

Marketing  marketing research techniques observational marketer respondents behavior
My Ads Don’t Work, So I Don’t Do Them Any More

My Ads Don’t Work, So I Don’t Do Them Any More by: Alan Boyer Does that make sense? Yet, that is what I hear from a lot of prospective clients. What that is saying is, “My Marketing Doesn’t Work So I’ll Never Do That Again!” (I’ve...

Marketing  marketing critical goals generated number
Close To Perfect Product Labels

Want to make your product label printing perfectly? Well, there is no such thing as perfect label printing really, but I can lead you close to perfect if you follow a few of my professional tips in printing labels. If you want to print color labels t...

Marketing  marketing labels product perfect color
Marketing Job Openings

There is a time of the year when the college students become graduates and they start looking for jobs. Some are interested in higher studies while the others want to have their own income. There are different kinds of jobs available these days. One...

Marketing  marketing jobs openings
10 Surefire Ways to Add Sizzle to Your Brochures

10 Surefire Ways to Add Sizzle to Your Brochures by: Shannon Cherry, APR, MA Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful bec...

Marketing  marketing brochure cherry captions size effective
Google Zombies Need To Wake Up

Google Zombies Need To Wake Up  by: Dean Phillips Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever writ...

Marketing  marketing google search googleaposs iaposve happen
Walt Disney's Failures Could Inspire Entrepreneurs

Walt Disney's Failures Could Inspire Entrepreneurs by: Stephen Schochet You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. We...

Marketing  marketing walt pinocchio little tried
Increase your direct mail response rates with freebies.

Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate.Here’s an example of what I mean.Your cost per lead is the money you mu...

Marketing  marketing cost lead freebie response increases rate