2 articles on "nameplate"

Make a Great Impression in 600 Pixels

Make a Great Impression in 600 PixelsBy Jessica AlbonCopyright 2003, The Write ExposureIf your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).Designing a nameplate is similar to creatin...

Ezine Readers Not Biting Change the Bait, Part III

Ezine Readers Not Biting? Change the Bait, Part IIIBy Jessica AlbonCopyright 2003, The Write ExposureIn part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your ne...