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What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...
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Business And Finance business finance cash sales flow expensesMUTUAL FUND EXPENSE LIESWhen purchasing mutual funds we are cautionedto read the prospectus, look at pastperformance, check out the fund manager’s recordand see what their expense ratios have been.We are also told that we should not buy fundswith ...
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