435 articles on "public"

Public Relations A Natural Phenomenon

What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts, then creates, changes or reinforces public opinion by reaching, persuading and moving-to-action the ver...

Business And Finance  business finance public relations behaviors target facts when
Will Content Ever be Profitable?

Content Ever be Profitable? by: Sam Vaknin, Ph.D. THE CURRENT WORRIES 1. Content Suppliers The Ethos of Free Content Content Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardi...

Computers And Internet  computers internet content medium public
Can Bad Press Boost Your Brand

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...

Marketing  marketing image corporate company public such
Sound Like Your Situation?

Sound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors...

Marketing  marketing public relations audience target perceptions they
STOP Sending Press Releases!

Whether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...

Marketing  marketing writers writer editor story specific publications
How to Pitch a Story to the News Media

How to Pitch a Story to the News MediaWe all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed: 1. Put it in writing. Generally speaking, a story pitch should be...

Marketing  marketing include email interesting publication phone
Ten Reasons Why Online Surveys are the Future Of Marketing

Ten Reasons Why Online Surveys are the Future Of Marketing by: Martin Day Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys rein...

Marketing  marketing survey surveys link public
TRASH PROOF NEWS RELEASES

Would You Rather Be Rich or Famous? This is Not a Trick Question"by Mark Joyner"Champagne wishes and caviar dreams..." Most of us yearn for wealth and fame, and yet secretly believethat those commodities are beyond our reach that they arereserved fo...

Self Improvement And Motivation  self improvement motivation news publicity releases they
Public Relations—A Free Lunch

Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budge...

Business And Finance  business finance marketing communications releases publication case
Where's the Money

Where's the Money?By William CateJuly 2004[http://home.earthlink.net/~beowulfinvestments/][http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]To create a US$100 million Multinational Corporation will take US$100 mi...

Business And Finance  business finance company public client shares money private