435 articles on "public"

Book Review: Stop Picturing Your Audience Naked

Book Review: Stop Picturing Your Audience Naked by: Bonnie Jo Davis Author: Scott Ann Setzer Publisher: Setzer & Associates Publisher Address: 2580 Sierra Blvd. Suite C , Sacramento, CA 95825, 800-767-6316 Publisher Website Address: http://www.S...

Self Improvement And Motivation  self improvement motivation book speaking public presentation setzer
How to Run a Successful News Release Program

How to Run a Successful News Release Program by: Claire Cunningham Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. ...

Marketing  marketing release list publications time program audience
Take the High Ground With Quality PR

Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. ...

Business And Finance  business finance perception relations behaviors public audience
PR: A Potent Force for Success

PR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those k...

Business And Finance  business finance perception relations behaviors public audience
Determining the worth of a public relations presence online

There are now well over thirty millions websites on the Internet, so achieving a presence on the web at times can seem near impossible. There are so many free promotional opportunities, paid sponsorship and directory listing availabilities to make t...

Online Business  online business relations public campaigns campaign
Generating Publicity with Letters to the Editor

Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as "Information that concerns a person, group, event, or product and that is disseminated through various ...

Marketing  marketing publicity business event bush attention press
Press Releases vs. Advertising Or How To Get Free Publicity for Your Business

Free publicity about your business is more valuable thepaid advertising.How do you get free publicity? Use press releases."First Things First"(a) Make your press releases news NOT advertising. A sample news item could be your business sponsoring a co...

Marketing  marketing press release releases news publicity free
Managers Are You PR-Fit

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 770 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance relations public target audience behaviors perception
The Shell Trap

The Shell TrapByWilliam Cate[http://home.earthlink.net/~beowulfinvestments/][http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]Publicly traded shells overcome two of the three primary obstacles to becoming a U.S. publi...

Business And Finance  business finance shell public shares company investor
Maybe the Strongest PR on Planet Earth?

Maybe the Strongest PR on Planet Earth? by: Robert A. Kelly Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that lead...

Business And Finance  business finance perception relations public audience