Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the...
Marketing marketing story reporter west wereBe a Resource to a Reporter by: Shannon Cherry You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you’ll be perceived as an expert and gain credibility and drive potential custome...
Online Business online business news media story reportersWhat to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...
Marketing marketing reporter interview story donapost themAlways remember: A journalist is nothing more than a professional undergraduate.He (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his newspaper, his TV station or his radio show.It is the job of th...
Marketing marketing reporter story news informationThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectWhat You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, th...
Marketing marketing reporter story reporters justWhat To Say When The Media Calls by: Kevin Nunley Nothing makes sales take off like media saying good things about you. Thousands, even millions, of people hear a media source they know and trust explain why your business is good. You never know...
Marketing marketing media reporter story something10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It by: Paul Hartunian There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. B...
Business And Finance business finance press reporters itaposs story youaposre nameLife After Press Release Distribution? by: Carolyn Moncel A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release....
Marketing marketing reporter release story mailHonesty is the Best Policy Especially When It Comes to Dealing with the Press by: Carolyn Moncel As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfa...
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