33 articles on "reporter"

What You Know Can Work Just As Well As Who You Know

We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes g...

Marketing  marketing reporter story reporters will
Learn the Secrets of Print Interviewing

Learn the Secrets of Print Interviewing by: Susan Harrow 1. Remember you're always on the record. Even when the tape is off, even when the reporter has put away his pad, even when you think that the reporter thinks you walk on water, you a...

Marketing  marketing reporter donapost think reporters
Why is Media Bias an Issue

Most of us have grown up in a society where we felt fortunate to live in a democracy where free speech was one of our basic rights. We also believed that "news" was delivered to us in a factual manner - with both sides of any story equally represente...

Self Improvement And Motivation  self improvement motivation news media bias abortion reporters
What Movie May Have Helped Shape The Energy Policy Of This Nation

The Three Mile Island accident was the most significant in the history of the American commercial nuclear power generating industry. Living in Pennsylvania at the time of the accident, I remember it as if it was yesterday. It began on Wednesday,...

Music And Entertainment  music entertainment power nuclear plant accident reporter room china
How Would YOU React To Tragedy Like This?

How Would YOU React To Tragedy Like This? by: Kevin Thompson The true story I’m about to share will have a profound impact on you, just as it did on me. One day a mother was in her kitchen doing the dishes, when through the window, out of the ...

Health  health reporter boys lake would
To Get Free Publicity, Talk to the New Kid on the Block

God bless reporters. They don’t make much money; theydon’t get much of the glory; and they generally worklong hours under withering deadline pressure.But here’s the most important thing to remember aboutreporters if you want to get free publici...

Marketing  marketing reporters beat
Five Steps to Precision in Publicity

PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...

Marketing  marketing story audience reporter reporters they
Life After Press Release Distribution

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...

Marketing  marketing reporter release story mail will
Life After Press Release Distribution?

Life After Press Release Distribution? by: Carolyn Moncel A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release....

Marketing  marketing reporter release story mail
How to Sell Your News to Reporters

If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.You should apply the tec...

Marketing  marketing reporter story media will