Slice and Dice by: Jay Nagdeman Many financial services power-houses—e.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually all segments of the market. As a...
Business And Finance business finance market marketing segmentation financial services effectiveUsing Demographic Data For Your Direct Mail Marketing Campaign by: Frank Levert Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepr...
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