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Paula Bone is a marketing professor who teaches “Consumer Behavior” and “Marketing Strategy” at West Virginia University’s College of Business and Economics. Classes filled with lots of theory can be intimidating for students who are used t...
College Articles college articles students marketing thinkWhat really makes a great color brochure? When you compare two types of professional brochures, which kind of brochure printing wins out? It can sometimes be hard to judge color brochures competitively. This is especially true when you are trying o...
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Parenting parenting little children child onlyYou've got to go out and hit, hit, hit and then hit some more. Some professional players take 500 swings a day in the off season. It's not by accident or good fortune that some of them bat.330 or hit 45 home runs. Maybe that's why the...
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