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The number one requirement, whether you are a business owneror an employee, is to be able to say what you do, and say itwith influencing results. Through testing, I have seen,experienced, and received feedback that an elevator speechno longer works. ...
Marketing marketing declarative firecracker peopleWhat is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim thatenthusiasm is "an absorbing possession of the mind by an interest,study, or pursuit; [an] ardent interest."Isn't that a typical Webster's dictionary ...
Marketing marketing enthusiasm product likeWhich product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners s...
Marketing marketing price prices pricing product valueHave you noticed people pretending to listen? They nod their head and murmur, "a-huh" but the truth is they are not paying much attention to what you are saying! I recommend being very careful about describing what it is you do too soon or in too muc...
Marketing marketing asking person describing talkWhen is the most opportune time of the week to reach your readers? When is the best day of the week when your reader is more likely to actually read what you have to offer? There are many different opinions.Tuesdays are generally considered a good da...
Marketing marketing send readers weekend mind frameWe see it happen every day. People giving up before they should. Why? There are as many excuses as there are quitters.Yup, I said excuses. What is the difference between excusesand reasons?Excuses are only justification for giving up. You have letyou...
Marketing marketing failed donapost excusesWhen first going into malls across the country, Chick-Fil-Asandwich shops probably did more for business by handing out freechicken samples than anything else. Who could resist a chunk offried white chicken meat, lightly coated, offered to you on ato...
Marketing marketing chocolate people company business tastedIn a very special All Star baseball game, my son, Karlwas selected to play against an All Star team from Japan.This game featured a team of the best players from south -western Pennsylvania to play against a team of the best playersfrom Japan. The ga...
Marketing marketing game team star batting karl mechanicsThen you might want to pay attention to what I learned thisweek.I learned, for about the zillionth time in my life, that Iam "average". Oh, how I hate to fit in that category. But,if you are a publisher or writer, you are probably trying toreach Mr. ...
Marketing marketing average learned aboutWhy Allowances for Back to School? by: Eileen & Jon Gallo What do good schools and well thought out allowances have in common? Both teach your child a vitally important life skill: reflective thinking. Kids are naturally impulsive. Learning how ...
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