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Whether “you” means you-on-your-own, you and your partner, you and your friend, or you and the kids, the increasing understanding of the healing power of dogs (and other animal companions) offers a unique opportunity for an enriching activity.Whi...
Family family dogs visiting peopleAre you frustrated with your website?I've been there before. Everyday you check your visitorstatistics and every day you see the same poor results. A slowtrickle of visitors, no real leads - it gets pretty painful. The good news is that this pro...
Marketing marketing listings visitors trafficBased on the strategic marketing plan book "How Much for Just the Spider?"Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, an...
Marketing marketing tactics target plan positioningThis weekend I watched a program on television called - I kidyou not - "Buyology". This show is about marketing and salesof products in the free world. I found the show utterly andcompletely fascinating not because I'm a web marketer, butbecaus...
Marketing marketing behavior consumer brands make"If you don't know where you are going, then it doesn't matterwhich road you take, does it?" Cheshire Cat in Alice in the Wonderland.A few days back a client was sitting with me when I connected tothe Internet and launched my browser. He wa...
Marketing marketing hits businessPublishing an e-zine is a terrific way to increase your profits online by successfully staying in touch with your visitors, prospects, and customers. To help you get started on the right track, I've provided the following tips to help you succe...
Marketing marketing zine articles subscribersImagine you creating sales letters full of life and persuasion, and harnessing that persuasion power to create more sales for your business. Sounds good doesn't it? Well in this intriguing article you're going to get a briefing on how to cr...
Marketing marketing sales metaphors buying softwareWRITER SCHOOL?Copyright 2004, Michael LaRoccaHere's something from my mailbag. "Dear Michael, do you need todo good in school if you want to be a writer? I stink at schooland all my friends laugh at me when I tell them I want to write,but I&apos...
Writing writing school write authors evenHere’s a fun question to ponder. What do The Stand, The Hobbit and A Christmas Carol all have in common? The answer is simple. Too simple. Horrifyingly simple. A few years ago I decided to write a novel. I had characters all outlined and plot point...
Writing writing fairyTitles Sell Books Judy Cullins © 2003 All Rights Reserved A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend onl...
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